Community needs assessments are so common in public health that they’re sometimes seen as routine. A requirement. A checkbox. Something we do because it’s expected.

But when we strip away the buzzwords and templates, the purpose remains deeply meaningful:

A needs assessment is an opportunity to stop assuming and start listening.

In my work, I see the same pattern over and over: community engagement is the backbone of effective public health, and small missteps can stall great work.

The good news: once you spot these patterns, you can turn stagnant outreach into steady, trusted participation that moves health outcomes.